Take A.I.M. against pain is a healthcare professional (HCP) communications campaign delivered to GPs, pharmacists and pharmacy assistants. It effectively differentiated our client’s brand from NSAIDs based on tolerability. A.I.M. is an acronym for the three things that doctors and pharmacists need to consider before recommending any analgesic; Age, Interactions and other Medical conditions.

This campaign, created by Scius, was used to launch new claim areas, such as tolerability in asthma and cardiovascular disease, as well as to rejuvenate core claim areas such as gentle on the stomach.