Scius had the privilege to develop the award winning pharmacy education campaign associated with the launch of Australia’s first over-the-counter proton pump inhibitor.
Our contribution to this successful launch included:
- Established and managed advisory board meetings
- Claims development
- Developing a comprehensive training kit that included, CD Rom , training manual, pharmacist and pharmacy assistant treatment algorithms, GP referral pads , case studies
- Pharmacy seminars
- Designing, conducting and publishing a pharmacy audit
The effectiveness of this campaign was acknowledged by winning industry awards including:
- Winner 2009 AJP award for best Pharmacist Only Medicine launch
- Winner 2009 Australian Self Medicine Industry award for best Self-Care programme
- Finalist 2009 Australian Self Medicine Industry award for best OTC Launch