The essence of great medical communications is a deep understanding the therapeutic area, the target audience, their needs and product knowledge.
Our expertise is being able to gain this insight and assimilate it, to produce communications that are on strategy and resonate with your target audience. We don’t believe this capability can be outsourced, hence we don’t use free lance writers. Our aim is to build long-term partnerships with our clients and be a knowledge resource for them.
We pride ourselves in our ability to deliver the full suite of medical communications, ensuring that in every case that your marketing messages are coupled with scientific objectivity and delivered in the best format. Our therapeutic experience is broad and we can tailor the message for all audiences; from consumers to pharmacy assistants, to nurses, pharmacists, GPs and specialists. The following is some examples of the range of medical communications we have produced for our clients.
Sales and marketing materials
Creativity combined with strong evidence-based writing is at the heart of developing marketing campaigns that captures attention and changes behavior. Scius can assist you cut through the clutter and win support for your brand.
Material developed for our clients include; sales aids, advertorials, presentations, training kits, newsletters, direct mail, patient materials, CD-ROMs just to name a few. The brands we work on include complementary medicines, OTC medicines, GP brands and specialist products.
Online medical communications
As the internet is a key source of information, Scius understands the importance of online medical communications. We have developed a range of websites from open access sites for consumers to password protected sites for healthcare professionals and online accredited education activities including clinical audits.
In addition, Scius is experienced in developing interactive CD-ROMs and DVDs so your message can also be delivered offline.
Meetings and symposia
From advisory boards and expert panels to speaker tours, product launches and congress symposia, every event creates the opportunity to promote both your company and your brand.
Our experience and processes ensures that every event is a success. Our services include developing engaging programmes, finding the right speakers, developing speaker kits, abstract books, and post meeting highlight reports, advertorials and DVDs.
Most importantly, by Scius taking care of the details – you can focus on promoting your brand and developing strong relationships with your opinion leaders and customers.
Key opinion leader development
Opinion leader development is often pivotal to brand success – be it through advisory support, their role as key note speakers or as authors. The strength of such relationships often rests on the ability to balance their need to maintain scientific and professional integrity with your need to promote key messages.
Scius has a wealth of experience in identifying, mobilising and working with key opinion leaders – often providing a welcome buffer between company and clinician.